About us

For years during the holidays we have found ourselves stuffing a large black garbage bag with the mounds of wrapping paper that were left on the floor after family and friends had unwrapped their presents. With such an ephemeral life - it takes seconds to unwrap a present, and wrapping paper is used only once before being thrown away in landfill - wrapping paper seems like such a poor reason to cut  trees...

We created Butterfly Wraps to offer an eco-friendly, easy and beautiful way to replace wrapping paper. Fabric wraps are surprisingly simple to use (so much easier than wrapping a present with paper), they adjust to most sizes of presents and they are exquisitely handsome. And best of all, they continue to give, time and again, as they can be reused indefinitely.

We did not invent the concept. In Korea it's referred to as bojagi. In Tibet, China and Chile people also have traditional ways of using fabrics to wrap presents. In Japan the traditional art of gift wrapping with fabrics is called furoshiki: by using a beautiful piece of fabric to wrap a present a person also respectfully presents their feelings to the recipient, their love or friendship. The knots used to wrap a gift represent the ties between us.

We believe that an exquisite butterfly wrap is not only a gorgeous way to wrap a present and to share our feelings towards someone, it enlarges the gift into two, it can be reused infinitely, and as such it is a little piece of friendship that can be perpetually passed on. A little piece of love for another, and a little gesture for nature. And because every little step counts, imagine all the love that can be shared, and all the forests that can be saved! Just as in the butterfly effect: it is said that the flap of a butterfly wing in Chicago can create a typhoon in Tokyo…